Follow me on Instragram Or visit my website letteringiam.com
Art Direction | Branding
Urban Sizzle is a concept project and, an innovative burger brand with the slogan "Join the riot of unexpected bites", is rooted in the vibrant flavors of New York City. The brand revolves around the excitement of surprise, offering two entirely new and undisclosed burger creations each month.
In the design concept, I aim to mirror the controlled chaos and energy of the Big Apple through explosive, maximalist, and unconventional compositions. Bold and vibrant colors, provocative illustrations, pixelated and enigmatic burgers, and daring typography are the tools of expression that convey the excitement of each distinctive flavor the brand presents. Urban Sizzle is not just a burger joint; it's a bold culinary experience that challenges expectations and awakens the senses.
